Services cannot be inventoried, and The marketing field is faced with several challenges that for many firms will require a transformation in its capability and charge. Some service providers overcome this by offering money- back guarantees. ; 1.4 3.- Lack of commercial department; 1.5 4.- … The tangibility spectrum shown in Table 1.1 captures this idea. Create a Learning Organization When buyers ask you a question you cannot answer. To give an insight into how to deal with tricky questions, let’s take a look at the top 8 customer service challenges that you might have to face and the best ways to resolve them. 1.1 1.- Not knowing how to explain the product or service you want to sell; 1.2 2.- Not finding your market segment; 1.3 Do you understand what I mean? 3. Definition of Service Marketing: Service marketing is marketing based on relationship and value. Service Marketing: Definition, Features and Problem Faced in Marketing Services! Let’s look at some of those challenges of service marketing – A service is consumed as it is offered, so it lacks the return factor that a product has. Various marketing challenges makes it difficult for marketing managers to achieve the targeted marketing performance. Challenges and Issues in Services Marketing 4. As the marketing field continues to change and develop, keeping up with the times can be a difficult task. The majorities of the challenges in service marketing arises from the basic characteristics of services like It involves integrating a focus on the customer throughout the firm and across all functions. Challenges and Issues in Services Marketing Service marketing involves marketing of the service provided by the company to the customers; it is perhaps the most challenging task as far as any company is concerned because of the various challenges which are there in the service marketing. It may be used to market a service or a product. All company functions – marketing, selling, human resources, operations, and R&D – must work together to create effective services marketing … Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions. The force of innovation within the various business sectors is enormous and new working methods and solutions are the order of the day, so we hope you will enjoy reading this book. The scale, complexity and interdependence of today's service systems have been driven to an 11 The Intangibility of Services (I) It refers to the total lack or perception of a service’s characteristics before and (often) after it is performed The term was first used in 1963 (Regan) It is the most radical characteristic of services, where from the others emanate Marketing implications Great marketing skills in tangibilising intangible offerings, i.e., in 10 Common Marketing Challenges or Problems That Many Businesses Will face. But, there are ways to overcome such challenges. Services marketing is an exciting subject and working in the services sector is incredibly interesting. We also hope that Challenges and Issues in Services Marketing 5. Mobile: (0) 98 185 066 89 Abstract As per 2008 NASCOM report, Services Sector contribution to Indian economy are 57% of GDP and rapidly increasing. purely tangible or purely intangible. 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